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Cotton Court Names Gus Luna As Hotel's New General Manager

By: Cotton Court Hotel / 17 Feb 2022
Gus Luna, General Manager


Cotton Court Names Gus Luna As Hotel's New General Manager



(LUBBOCK) – Thursday, Feb. 17, 2022 – Cotton Court, by Valencia Hotel Group, recently named Gus Luna as the hotel's General Manager. Under his management, Luna oversees both Cotton Court and the hotel's popular Midnight Shift Restaurant & Bar.


Luna has more than 20 years of experience in the hospitality field, all of them in the management arena. His expertise has led him across the country from Florida to San Antonio, Albuquerque, and finally landing in Lubbock eight years ago. 


"Our people at Cotton Court are fantastic to work with," Luna said. "This allows for us to be the best possible team to create an unforgettable experience for our guests and visitors who spend time with us in our courtyard and dining in our Midnight Shift Restaurant and Bar. This venture is one in which I've found to be my great new chapter."


Valencia Corporate Director of Operations – Courts Division, Marcus Latner, added, "We want the very best General Manger for Cotton Court. I have no doubt we found it in Gus. He is an enthusiastic and experienced leader that exudes confidence each and every day."


When not at Cotton Court, Luna enjoys playing racquetball, cooking out with family and friends, and reading.



About Valencia Hotel Group 

Houston-based Valencia Hotel Group is a fully integrated hospitality company that provides management, development, branding, and repositioning services for independent, full-service hotels owned by the company, in addition to third parties. Exceptional service, style, and location have become brand trademarks. Earning both national and international recognition for their distinctive designs, amenities, and settings, Valencia Hotel Group properties are destinations and gathering places within their respective communities, some further benefiting from and enriching their space within the cultural heart of a city. The company continues to forge a niche with hotels that anchor and add value to urban, mixed-use environments, which further support or enhance the guest experience with superior residential, restaurant, retail, and office components. The associates at Valencia Hotel Group are highly trained in a service-oriented culture and take pride in providing exceptional customer service to all guests. The Valencia Hotel Group portfolio currently includes Hotel Valencia Santana Row in San Jose, CA, Hotel Valencia Riverwalk in San Antonio, TX, and The George™ in College Station, TX. The Court concept brands include Lone Star Court in Austin, TX, Cavalry Court in College Station, TX, Texican Court in Irving, TX, and Cotton Court in Lubbock, TX. For more information, please visit

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